In this episode of the Ideation Podcast,
Jamie Gutfreund, Strategic Advisor at SuperAwesome
, shares her insights
on topics including the present/future of digital, data +
creativity, data-driven marketing, developing digital products,
insights into Gen Z, mixed realities, gaming, and thriving in
Jamie Gutfreund is an accomplished
executive with significant experience building teams, creating new
products and delivering results. Jamie's current activities include
her role as a board member for Tubular Labs, the leading
measurement and analytics solution for social video as a strategic
advisor for Kidtech start up, SuperAwesome and programmatic
in-game platform Anzu (On Zu).
Previously, she served as Chief Consumer
Experience Officer for Hasbro, where she implemented the first
programmatic media campaign, established an internal creative and
analytics agency and supported the growth and expansion of Pulse, a
direct-to-consumer commerce effort.
Also, Jamie previously served as Global
Chief Marketing Officer at WPP's Wunderman Thompson, with a
specific focus on highlighting the work of the agency's 20,000+
creative thinkers, data scientists and technologists across the
Jamie lives in LA with her family and
two dogs and remains a dedicated fan of the NY Giants.